In 1992, the element seed was planted. Our goal was simple: to be the best we could be in the most honest and ethical way possible, and bring progress to skateboarding.

Johnny Schillereff discusses growing up overseas and the east coast, getting kicked out of his house in high school, first getting sponsored by Alva, going to college while being homeless, skating for New Deal, meeting a young Bam and his dad at Woodward, founding Element Skateboards, moving out to California, designing the 411 Video Magazine logo, how On Video came about, how he’s kept Element relevant for 26 years, the new Element “Peace” video and much more!

THIS IS MY ELEMENT
Chasing my dreams, the pro and cons of big versus small organizations, and how it impacts authenticity. Which is ultimately the path to success. Authenticity to your craft, your loved ones, values, and self. This transcends to incredible design, creativity and ultimately 360 degrees of success.

In this episode, we talk about: –

Realizing you need help as a leader
– Target fixation
– Breaking up leadership emotion
– The 80% rule
– Letting go of something that you built from the ground up
– And much more!

Desillusion, finds Schillereff in an unprecedented transitional phase between old and new perceptions for one of the iconic skate brands of our time. Here magazine editor-in-chief Sebastien Zanella sits with Schillereff in the brand’s Costa Mesa home base to chat with one of the most influential people in skateboarding today, covering all topics from early inspirations to the current industry. Enjoy the above.

Element Skateboards andThe Heart Supply founder Johnny Schillereff partnered with the eco-conscious Xala development to launch a community skate park in Costalegre, Mexico. Welcome to The Heart Park.

n pursuit of these disparate passions Johnny merged this unlikely marriage of our urban culture and the natural environment – and Element was born. Element was created out of a passion and an unwavering dedication to making a positive difference. Johnny’s entrepreneurial spirit and vast achievements have made him an industry maverick.

What do youth in a juvenile detention center, tech entrepreneurs and the mayor of Boise have in common? Learning from Johnny Schillereff, CEO and Founder of Element who is focused on making a difference personally and professionally.

In 1992, the element seed was planted. Our goal was simple: to be the best we could be in the most honest and ethical way possible, and bring progress to skateboarding.

Highly respected in the world of skateboarding and BMX, Brooklyn Machine Works brings forth their expertise in bike-making with a fusion of skate meets BMX alongside long-time skateboarding brand Element...